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TRANSFER ENTHUSIASM 

Most people think that communication is a transfer of in formation from one person to the next. And for limited purposes-it is. But truly effective communication requires transferring enthusiasm, not just information.

What you say certainly is important. But I believe that how you feel about what you say is the most important thing of all.

You don't have to become an expert about all the facts and features of your product, your company, or your marketing plan to be a powerful communicator. In fact, being that kind of expert may actually block real and effective communication.

Please remember that this is the duplication business. It's far easier to learn to share enthusiasm than to attempt to transfer years of acquired knowledge.

The more excited and enthusiastic you are, the more likely and quickly you'll be successful As I said before, the key to the word enthusiasm is the last four letters. I A S M-I Am Sold Myself. You have to be your own best customer! If you find more and more people aren't interested in your product or opportunity-look first to your own enthusiasm. I'll bet it's begun to wane.

You know, there's an old sales adage that says that when you first start out, you're ninety percent enthusiasm and ten percent knowledge. After a while it changes to ninety percent knowledge and ten percent enthusiasm. Just before that time, either you do something to increase that enthusiasm percentage-or you should start looking for another product or service to work with.

 

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