deborah.nu - the network marketing training resource for people
that are looking for a second income and a home based business .
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"Top Down versus Bottom Up"
In many of our Email trainings we have talked about recruiting people and helping them become leaders. The presumption most make in this process is that they should use economic trends and the "big picture" of potential success in the business as the primary tools to recruit entrepreneurial people to become business builders. This approach to building the business is called Top Down. The other approach to building the business, called Bottom Up, uses a process of establishing a base of satisfied customers for your business and then using this customer base as your recruit pool for developing leaders.
The formula for a successful bottom up approach is to develop at least 10 regular customers and each month to enroll the most excited of these as a distributor. As soon as one customer becomes a distributor, find another customer to replace him/her and always maintain 10 customers. In 12 months you have 12 satisfied and excited distributors. Not to mention that by always having 10 satisfied customers you would easily create a minimum of 500 PV a month.
Although at first glance the bottom up process appears to be slower and perhaps less glamorous than fishing for really big fish with top down, many times the customer who is excited enough about the products that they start talking about them out of sheer enthusiasm can go on to become the most successful executives. The reason is obvious. From their own personal experience they believe, they have confidence and are excited about the products.
There is a basic truth in our business that is often overlooked in the rush to acquire a network of distributors and execs. Customers = Volumes and Volumes = Success. Too many times people overlook the obvious. Here is a story that illustrates the point.
A farmer in South Africa wanted wealth, success, prosperity and happiness and hearing of people striking it rich with diamonds, decided he too would search for diamonds. He left his family with neighbors nearby, sold his farm, purchased supplies and equipment and went off to find his fortune in diamonds. The farmer spent years searching without success and finally became so discouraged that he threw himself into the ocean and drowned.
The man who purchased the farm from him was in the fields one day and saw sunlight reflect off something shiny in the stream running through the farm. He reached in picked up a black rock that had a corner chipped off. It was so interesting that the man put the rock on the mantle piece above the fireplace in his house. Sometime later a guest saw the rock and suggested he get it analyzed to see why the chipped corner reflected light so brightly. The rock turned out to be one of the largest diamonds ever found in South Africa. The man then noticed that his land was strewn with similar rocks, which later was developed as one of the largest diamond deposits in the world. He didn't have to go look for them. He had acres of diamonds all around him.
In Deborah.nu we have a similar situation. In the many potential customers all around us we have acres of diamonds close at hand.
Your Deborah.nu Staff
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