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WRITE YOUR PROSPECT LIST"

The list is the starting point for both your retail business and your network building efforts so it is important to build it correctly.

Always write out your list in a folder or notebook and leave plenty of space for notes, phone numbers, e-mail addresses, and referrals etc.One of the mistakes that new distributors make is not writing out their list of prospects. The excuse is that, "I have it in my palm pilot or Rolodex" or "I've got piles of business cards". We strongly suggest that you write out your list starting with your natural market - the people you have relationships with. This is your personal "circle of influence" and your number one asset.

Write your top 50 best prospects and then expand your list. Keep an open mind about everyone. It is a big mistake not to show the business to someone because you think they would not be interested. Don't prejudge! You do not know whether they will be interested or not. Why decide for others? Let them decide. If you include everyone you know and you present the business to all of them, you are certain to be surprised with positive responses from some people you might have discounted.

If your list does not contain at least 200 names, you are most likely prejudging and prescreening. Think about this hypothetical situation. The best business builder in your upline makes you this offer. "Bring me your list within 24 hours and I will personally contact everyone on it, set appointments, do the presentations, sign them under you, and then train them for you." How long would your list be? Of course everyone in the phone book would be your friend. If, on the other hand, your upline said you could only have a list of 50 and everyone else you might have on your list would have to be turned over to someone else, how would you react? Naturally you would scream, "That's unfair! You're talking about my contacts." The point is to treat every possible prospect as a potential gold mine.

Your list should grow rapidly as you see or remember people, or make new friends. Keep your notebook with you at all times to jot down names as they occur to you. Treat your list as a living organism. Keep it growing and fresh! Having your list with you at all times also enables you to refer to it whenever you have an unexpected free moment in which you could make a call.

Here are some memory joggers to help build your list. Since your mind stores names by category, start your list the same way. -- Relatives, friends, neighbors and other acquaintances -- People you went to school with (yearbooks) -- All the people you know who use products such as ours -- Who do you know through your . . . children, school, pets, clothes, services to you and your home, jobs, clubs, committees, organizations, church, shopping, etc..

One of the easiest ways to think of names is by occupation. Using a source such as a business telephone book, take each page and list everyone you know that is in that category, or is in any way related to that type of business no matter where they live.

The Cool market will ultimately be your biggest source of people. These are friends you haven't met yet. To develop your skills in this area, cultivate an awareness of potential customers and prospects every day - make it a habit. View people as either already involved with your business or wanting to be. Learn to be a good listener. If you are sincere and listen to people, they will soon give you a lead. Circulate and cultivate. By shopping the same places, frequenting the same restaurants, etc.., you can establish rapport with individuals, leading into an invitation to present the business opportunity. Various types of advertising have been employed by distributors to gather new prospects for their lists; but before taking action in this area, be sure you understand the advertising policies of the company.

Once you have made your initial prospect list don't think you are done with it. Keep it with you and add to it daily. Remember that the vitality of your list is directly related to the vitality of your business. Don't ever let it stagnate!

Today's Homework: WRITE YOUR PROSPECT LIST!

Best of Luck Your Deborah.nu Staff

 

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