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deborah.nu - the network marketing training resource for people
that are looking for a second income and a home based business .
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"Magic Letters"- How To Write
Certain Words Are Irresistible!
Bulleted Benefit Lists Create Buyers!
Create Action! - Appeal To The Subconscious!
The Rule of White Space!
Use Sub-Headlines to Catch Quick Readers!
The Strange Power of Command Copy!
Create Mental Movies In The Mind of Your Reader!
Educate - Inform & Sell More!
Explode Sales by Increasing Perceived Value!
The Power of Someone Else "Blowing Your Horn!"
Headlines - The Ad For the Ad!
Become The Person You Want To Influence!
Simple Words & Short Sentences Make Money!
Create Ideas In The Readers Mind!
The Power of Speaking With Authority!
Be Dramatic, Bold, Exciting!
---
How To Make Money Automatically By
Giving This eBook Away Free!
Irresistibly Magnetic Words That Draw
The Readers Attention To Your Ad!
Certain words, when combined together, literally draw the readers eyes to your ad.
The words below are those I have found to work every time.
You - Ultimate - Free -
Master - Power - Discovery
- Easy - Guaranteed - Love
- Money - New - Scientific
- Proven - Results - Incredible
- Discover - Breakthrough - Secret
- Private - Cash - Shocked - Shocking
- Revealed - Uncovered - Hidden - Profit's
Some example headlines using those words above:
"Revealed! - Scientifically Proven Strategies Guaranteed To Double Your Profit's
Every Month or You Keep The System For Free!"
"Master The Art of Building Web Pages In 30 Minutes With This Proven, Easy to Use
Software!"
"Breakthrough Money-Making Secrets That Sex Sites Do Not Want You To Find Out
About - Uncovered And Revealed Inside!"
Power words, like those above, are already implanted deeply in the minds of all
your readers simply because of what the words mean.
For example, when I see the word "Discovery", it evokes a response from within
me and draws my attention to the rest of the sentence because Discovery 'means'
something to me and most other people.
The Discovery might give me a great advantage before you and others find out if
I read about it first. People love to discover things and the word attracts them
instantly when they see it.
Just like the words 'Scientific Breakthrough' will immediately draw the attention
of most everyone. I can not pass up a headline that has those two words in it. If
I see those two words I will always read the rest of your headline. And if the
rest of your headline is something I am interested in, then you are well on your
way to a new customer.
If the Scientific Breakthrough had to do with a new kind of Hair Growth Formula
then I would move on with no interest. BUT...you at least got me to read the
'full' headline...and you got a lot of other people to read it too!
If the Scientific Breakthrough had to do with making money you would have had me
hooked into reading more and possibly all of your letter.
You got the attention of the maximum number of people with the first two words,
then, with the rest of the headline, you weeded out those with no interest and
hooked your target prospects.
We love things to be revealed, we love secrets, hidden things, proven things and
shocking things...we always have and always will.
Learn How to Protect Yourself Online!
For two years now I have been running the Scamfreezone.
In that time I have come to realise two things...
1: Everyone wants to earn more money.
2: Everyone wants to work less!
Unfortunately, these two statements form a kind of
"oxymoron". In other words, you cannot accomplish both
at the same time. (another example of an oxymoron would
be "deafening silence")
This leaves people who are looking for a business
opportunity online exposed to scams and frauds that
promise "untold riches for no effort".
Everyone knows the saying "you get nothing for nothing"
so I am constantly amazed at how people think that
anyone can fulfill the outrageous claims such as the
one above.
In order to protect yourself online you need to know
a bit about how the Internet works and how scams work.
The FTC have put up a brief weage which describes
how to protect yourself when surfing called "How to
Be Web-Ready"...
Once you have mastered that, there's a very good
site at "consumer.gov" that deals with Telemarketing
Fraud..and while telemarketing is not an Internet-based
scam, all the principles apply online too.
The FTC have another good site entitled "Thinking of
Buying a Business Opportunity?" which gives you sound
advice on what to do, and what not to do...
And finally, if you want to test yourself, these mock-
business opportunity sites have been designed by the
FTC to test your ability to discriminate between a
scam-site and a genuine site.
By visiting the above websites, and choosing your
business opportunities wisely, you should be able
to focus your efforts on generating new income
and attaining that better lifestyle. Good luck!
We all work hard to write that hot prospect pulling ad but many times we get little or no response at all. Publishers take a lot of heat when it comes to this problem. Just the other day I listened as an ezine publisher told a story of a guy who wanted all his money back when his ad didn't pull. Should the publisher give a refund?
For many years I was an advertising consultant in the mail order industry. I heard so many people complain about how bad so and so publication was and how it didn't pull any or very few responses. Sometimes, people never consider that their ad may have been to blame for the outcome. As advertisers, we need to shoulder the responsibility. We need to understand that to write ads that pull, means learning another profession or at least learning the bare basics so our advertising is not in vain. Read on and you can discover the ad writer's formula used for decades by successful copywriters.
First, think about words for a moment. Think about how powerful they can be. Words.... so powerful they can cause people to fight or a whole country to go to war. Words make us laugh and they can make us cry but they can also make people buy! Ads written with a proven formula and with the right words can pull responses like crazy. If the ad is in a place where it can be read for years, the responses will just keep coming. One of my best ads was placed in mail order publications back in 1993 and today I still get responses to that particular ad everyday! Here is that ad:
Save up to 50% on Groceries!
Plus Earn Thousands of $$$'s
Helping Others Save!
Write or call today!
This ad was written using the basic formula that most copywriters use. The fact is that anyone can use this formula and when you, you will see measurable results. Here is the formula:
attract - Attention
generate - Interest
stimulate - Desire
ask for - Action
When people are scanning ads, and their eyes move across your ad, you only have a few seconds if that to capture their attention. The first objective is to write a headline that can attract the reader's Attention. This is the first step of the four part formula for writing successful ads. You want it to be your ad that grabs the reader's attention. You may have to write pages of different headlines to get one that stands out from the rest but this is really a small price to make the difference between success and failure.
Start by writing down the main benefit of your product or service. A benefit is something that fills a need in the reader's life. It may be more money or better health. It maybe a service that saves valuable time or just makes life easier in some way. When you know what your main benefit is, start writing headlines using power words to emphasize and magnify your main benefit. Before you begin, it would be wise to read ads for the purpose of learning to write ads. You will start to see the big differences between ads.... from the bland to the downright compelling! One person might write 'Eggs for Sale' but the next person may make his eggs sound so much better even if the eggs are identical! 'Farm Fresh Eggs for Sale!' Now don't those eggs sound much better?
Once you have a headline that you feel can get the reader's attention, your next job is to develop 'Interest and Desire'. As with most ads, you will have to do this with a limited amount of words so don't waste them! The reader of your ad should be persuaded that what you offer will solve one of their problems. Let them know that your Herbal Pain Relief Formula really will give them a pain free life once again! Use power words to emphasize the benefits they will get if they respond to your ad. Solve one of the reader's problems with words and your are just about there!
One of the biggest mistakes made by ad writers is when they fail to ask the reader to take 'action'. If you have a Herbal Pain Formula website, you might close the ad by writing 'To End Your Pain - Click Here! If you want the person to respond by email, by phone or to write to you, tell them how to respond. If you don't tell them to respond they probably won't! Here is how an ad for a herbal pain formula might read:
Live Pain Free!
New Herbal Formula with
Pain Free Guarantee!
To End Your Pain - Click Here Now!
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