deborah.nu - the network marketing training resource for people
that are looking for a second income and a home based business .
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WRITE SUPERB WEB ADS
The most critical thing you will be doing once you've got your marketing going or your
web site up is writing the ads to keep yourself alive!
When you list your project or your site on the search engines a Free For All Links page, or in a Free Classified you'll be deciding your own fate!
Always keep this fact in the front of your brain although most of the web techies call your entry a "description"! It's your best foot forward into the web world, don't blow it! It's the first time people will hear (actually see!)about your site! Make sure you direct your message to them just like I am directing this to you my dear pupil!
You have to hit them with BENEFITS! Sure, sure ad copy writers talk about BENEFITS all day long. You say, "Rod boil it down into a nutshell"
What is a benefit?
OK! Here it is... a BENEFIT to You or Me or any body else answers the question:
"What's in it for me?"
All marketin is what people are interested in is how your service or product will improve their life and fortunes! Don't worry about the environment, humanity, or Philosophy. Just hit them between the eyes with:
"What's in it for them!"
Your header gives you 4-6 words to hit them between the eyes. Then You have to overwhelm them with why they will benefit (immmmmmmennnnsly) from visiting your site.
Give them no more than a brief idea about the nature of your site (more might bore!). What are you offering? Best to have a FREEBIE offering behind that information! What would it take to get you to look at a site?
THE HEADER*********
The Internet produces weary eyes! No time for cute headings! If you have caught their attention they want that Information NOW! So you need to let your readers know exactly what you're offering in your heading hard and fast.
Your heading is headed downhill with more than than 4-6 words - less is more! (There are exceptions, but very few!)
Free Anything
Free Software
Improving Your Marketing
Writing Ad Copy
a Joke a Day
Learning Secrets
Words that sell
Secret Reports
New Research
How to Relieve Pain
Here are some "Hot Mover" Words for the Web!:
Free
New
Proven
Secret
Success
Instant
Fast
Simple
How to
Save
Easy
Limited time
You need to try getting 2 of these in each ad.
It never hurts to combine them if you don't have the faintest idea where to start! Try This:
FREE! New proven simple web success secrets!
OK< OK< OK I know I just broke my own 4-6 word rule.... but that will pull! What do you give them in the body of the message? Try This:
Internet Master and Guru Rod Cook gives the top instant secrets of how to easily make your web site one the best successes on the Internet" FREE REPORT! Just Email: xxxxx@weber.com
The only pronouns you are allowed to us are - YOU, Your and Yours. Period, zip zero! If you use I or me and I catch you I will burn your browser! You won't have to worry about your website - you burned it when you used the words I or me! (exception to the rule, when the master is teaching he can use I)HIT THEM WITH FACTS!********
Don't tell them they can make "thousands of dollars" with your plan. Tell them they can make and extra $500 a month or week! And it had better be honest or your Professor here will come throw Demon in your hard drive! Or 12 ways to make your website come alive (how many buzz words did we have?).
Expected improvements in security, health, finances,career, romance, appearance, security, self-esteem, romance (do not mention sex unless selling sex items otherwise too much relation to porn on the web) Reducing physical, mental or physical pain Eliminating unpleasant tasks
Stoping anxiety
Avoiding risk
Overcoming boredom with appeal for excitement End with an Demand for Action
Finish your ad by telling your readers what to do:
Act now (with reward)
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