deborah.nu - the network marketing training resource for people
that are looking for a second income and a home based business .
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HOW TO TALK 2
1. LOAD EVERY STATEMENT WITH PRIDE.
Would you buy from someone who's indifferent about what he's selling? Your attitude is contagious. Show you're proud of the product or service your company provides, and you'll raise its value in your prospects' eyes.
2. APPEAL TO EMOTION RATHER THAN INTELLECT.
This isn't to suggest that you scream, cry, laugh, or holler. Instead, use words that create vivid images and trigger prospects' emotional hot buttons. Hard to do, you say? Nope, it's easy. Take the word utiliz e. (You'll hear it from slide- rule jockeys who also say, "at his point in time.") Ugh! The proper word--if you want to sell something--is use. Here are a few more examples of words that help prospects get from "I like it" to "I want it...now!"
Snoozers......................................Sellers Desire..............................................Lust Large................................................Fat Forfeit.............................................Lose Funds..............................................Cash Discomfort.......................................Pain Conserve..........................................Save Value..............................................Worth
Get the flavor of it? Emotion-laced words add seasoning-- invisibly, that's the wonder of it--and automatically switch your sales pitch into high gear.
Now let's add a subrule: Cheerfulness outsells gloom.
Ok, so you had a rough night. Or maybe you started the day by battling with your spouse. Perhaps your last customer hung up on you. Want to close THIS sale? turn on the smile and mean it. Clerks can be dour. Salespeople? Never.
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